Is specializing in marketing a good choice for BBA/MBA?

Marketing is an age-old profession and is one of the most popular specializations chosen by BBA and MBA students. It is an exciting field with tremendous opportunities for skilful students. If you complete a Marketing program from a top business school in Hyderabad, Bangalore, Mumbai, Delhi, or any other big city in India, you could get a great industry placement and kickstart your marketing career.

 

Let us take a brief look at Marketing courses, and what kind of opportunities they can unlock for you in the future.

 

BBA in Marketing

 

BBA in Marketing is a three-year course divided into six semesters. The first four semesters cover areas that are common to all BBA programs in India. The last two semesters focus on Marketing studies alone.

 

Here are some of the subjects commonly included in a BBA in Marketing program-

 

●      Consumer Behaviour

●      Economic Analysis

●      Marketing Concepts

●      Marketing Ethics

●      Principles of Marketing Sales Management

●      Business Laws

●      Marketing Audits

●      Brand Management

●      Market Segmentation

●      Industrial Marketing

 

On average, you could expect a salary between 3-6 LPA after graduating as a fresher. The best BBA colleges in India offer some excellent placement packages so you should always opt for a top B School. However, to maximize your earning potential, it is advisable to pursue further education, such as an MBA degree in Marketing.

 

MBA in Marketing

 

An MBA in Marketing is a very popular choice amongst students due to its vast field and scope for job opportunities. Every company requires a Marketing team for optimum performance. Hence, Marketing MBA graduates are always in demand. You will require a Bachelor’s degree in a related field on order to pursue an MBA in Marketing. You will also have to appear for an MBA entrance exam such as CAT, SNAP, NMAT, etc. This depends on the college you are applying to.

 

Here are some of the subjects commonly included in an MBA Marketing program-

 

●      Strategic Management

●      Business Environment

●      Marketing Management

●      Cost and Management Accounting

●      Product and Brand Management

●      Advertising Management

●      Financial Managment

●      Managerial Communication

●      Logistics and Supply Chain Management

●      Retail Management

●      E-commerce

 

The average salary of an MBA Marketing graduate is around 8 LPA. This vastly depends on the institute where you got your degree from. Here are some of the common job profiles of these graduates-

 

●      Marketing Manager

●      Brand Manager

●      Sales Manager

●      Head of Digital Marketing

●      Market Research Analyst

●      Sales Manager

 

 

Conclusion

 

All in all, Marketing is a very good field to specialize in and there are plenty of job opportunities for qualified Marketing candidates.

 

Symbiosis Institute of Business Management in Hyderabad is the best B School in Hyderabad offering an MBA program in Marketing. It has an excellent curriculum and fantastic placement opportunities.

Comments

Post a Comment

Popular posts from this blog

Unlocking Financial Excellence: Exploring Top MBA Colleges for Finance in India

  Introduction :   When pursuing an MBA in finance, choosing the right college is crucial. Symbiosis Institute of Business Management (SIBM) stands out as one of the best colleges for an MBA in finance in India . Moreover, for professionals seeking career growth in finance, SIBM offers an exceptional Executive MBA programme in Hyderabad. In this article, we will explore the highlights of SIBM, its finance programmes, the advantages of an Executive MBA in Hyderabad, and the institute's commitment to shaping successful finance professionals.   1. Overview of Symbiosis Institute of Business Management:   SIBM has established itself as a top-tier business school with a rich history, vital mission, and clear vision. As one of India's   best colleges for an MBA in finance, SIBM has garnered an excellent reputation. The institute's unique features and strengths in finance education set it apart from others. Let's delve deeper into what makes SIBM stand out in the finan...
Read more

Symbiosis Institute of Business Management: Your Gateway to a Successful MBA Career in Hyderabad

  Are you considering pursuing an MBA programme in Hyderabad and looking for top colleges with outstanding placement records? Then, look no further than the Symbiosis Institute of Business Management. As one of the best B-schools in Hyderabad, SIBM Hyderabad is well-known for its exceptional academic programmes, world-class faculty, and successful placements. Keep reading to learn why Symbiosis Institute of Business Management is the perfect choice for your MBA programme.   Established in 2015, Symbiosis Institute of Business Management is part of the Symbiosis International (Deemed University) family of institutions. The institute is committed to nourishing quality management education that encourages and designs future business leaders. SIBM Hyderabad offers a two-year full-time MBA programme in various domains, including Marketing, Finance, Operations, Human Resources, and Business Analytics.   Academic Excellence at Symbiosis Institute of Business Management   At...
Read more

A Day in the Life of an MBA HR Student at SIBM Hyderabad

  Pursuing an MBA from the best college for an MBA in HR in India  is not just about learning. It is about preparing for a future where you can shape workplaces and influence organisations. Each day at SIBM Hyderabad is a step toward that goal. Here is what a typical day for an MBA HR student looks like on this vibrant campus. Morning Hustle: Starting the Day with Purpose The morning hours at SIBM Hyderabad begin to roll early. The dress code, which is formal clothing, marks the beginning of this professional era right from the time the student steps into the premises. Whether looking up the latest trends for HR or getting a healthy breakfast through the cafeteria, students are always preparing themselves for the day's work. Some students use the campus gym or the jogging track before starting their day. The campus, with greenery all over, is refreshing in the early mornings. Engaging Lectures and Interactive Classes Classes start with energetic lectures by seasoned faculty, c...
Read more